Embedded Files
Selected Project - Invite Guardian
Supporting PGA Programs in my role at the PGA of America, my team was focused on creating better experiences for PGA Professionals and Consumers who participate in these programs. The initial way we did this was to build out a new feature for participants in our PGA Jr. League program. This Invite Guardian feature allowed multiple parents and/or guardians to have access to their child's PGA Jr. League information.
what
Create the ability for a primary parent/guardian to invite additional adults to manage a youth player's season information (schedules, coach messages, RSVPs, etc.) in the MyPGA app.
why
Feedback from PGA Coaches and consumers that this capability would be very helpful to more easily communicate about practices, game days, etc. during a PGA Jr. League season.
outcome
Over 5,000 invitations sent in 3 months post-launch.
Increased WAUs of MyPGA app by 15%.
Additional Notes
The Team: Myself (PM), Tech Lead, Product Designer, Flutter Engineer
What I did:
Discovery - Reviewed support feedback, surveyed consumers, interviewed coaches and formulated a hypothesis that implementing a feature like this would increase app usage and increase consumer satisfaction with our product. Worked with product design to test a prototype and get feedback as part of discovery process.
Stakeholder Pitch - Worked with product trio to formulate a deck to pitch product leaders and PGA Program stakeholders on the plan we had to implement a solution to our identified problem.
Project Scoping - Worked with Design + Engineering to break down the work, test, and launch.
Product Marketing - Created support articles, demo video, and copy for Emails + in-app messages. Coordinated with Marketing team to generate assets and launch announcement. Reached out to coaches we interviewed and sent them updates that this feature was launching.
Iterate & Evangelize - Shared out results with Programs group as well as the engineering group to help awareness of the launch and impact of the new feature.
Below you'll find a few of the artifacts we created during our discovery process and pitch to product leadership. Additionally, you can see some of the Product Marketing materials I created to help ensure a successful launch.
Q1 Product Update - PGA Programs - Final.mp4Google Sites
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